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Bruce A. Schultz
Coyne, Schultz, Becker & Bauer, S.C.
Suite 1000
150 E Gilman St
Madison, WI 53703-1441

E-mail:  bschultz@cnsbb.com
Phone:  (608) 255-1388
Fax:  (608) 255-8592

Bruce A. Schultz began his career as a trial lawyer in Madison in 1978. The federal judge in Indiana for whom Bruce was a clerk brought his staff to Madison while sitting as a visiting judge. Bruce decided to stay.

For more than 30 years Bruce has tried cases in circuit courts throughout the state and in the federal courts in both the Eastern and Western Districts of Wisconsin. He has handled appeals in the state appellate and supreme courts, as well as the 7th Circuit.

Philosophically, being prepared for trial is the key to achieving the best result for clients. The litigation process should involve making complex facts and issues understandable. Transforming a client's problem into something more complex than necessary is not the objective.

Bruce has tried a multitude of personal injury and wrongful death lawsuits involving motor vehicles, premises liability, construction accidents, products liability, electrocutions, electrical contact and gas explosions. He has tried cases involving medical and other areas of professional malpractice. Bruce has been involved in tobacco litigation, including actions brought by governmental entities, individual plaintiffs and purported class actions. He has represented pharmaceutical companies in both product claims and anti-trust actions. He has also litigated and arbitrated commercial disputes involving issues as diverse as the final reclamation of an open pit coal mine in Montana to the alleged forfeiture of an ownership interest in a multimillion dollar electric generating plant.

Current Employment Position(s):

Year Joined Organization:

Areas Of Practice:
Civil Litigation
Insurance Defense
Intellectual Property
Personal Injury
Products Liability
Professional Malpractice
Utility Law

Litigation Percentage:
100% of Practice Devoted to Litigation

Civil Trial Advocate, National Board of Trial Advocacy

Bar Admissions:
Wisconsin, 1978
Indiana, 1976
U.S. Court of Appeals 7th Circuit, 1977
U.S. District Court Northern District of Indiana, 1976
U.S. District Court Southern District of Indiana, 1976
U.S. District Court Eastern District of Wisconsin, 1978
U.S. District Court Western District of Wisconsin, 1978

Indiana University School of Law, Indianapolis, Indiana, 1976
Honors: Magna Cum Laude

Indiana University School of Business, Bloomington, IN, USA, 1973
Honors: Cum Laude

Representative Cases:
Bud’s Concrete v. VCNA Prairie Wisconsin, 2012 WI App. 52, 340, Wis. 2d 743

Industrial Risk Insurers v. American Engineering Testing, Inc., 2009 WI App. 62, 318 Wis. 2d 743

Greenfield v. Physicians Insurance Company, 2008 WI App. 1, 306 Wis.2d 848

Hoskins v. Dodge County, 2002 WI 122935, 2002 WI App. 40 (Wis. App. 2002)

Insolia v. Philip Morris, Inc., 128 F. Supp.2d, Prod. Liab. Rep. (CCH) p. 16,046 (W.D. Wis. 2000)

Insolia v. Philip Morris, Inc., 216 F.3d 596, Prod. Liab. Rep. (CCH) p. 15,835 (7th Cir. Wis. 2000)

Milwaukee Carpenter's Dist. Council Health Fund v. Philip Morris, Inc., 70 F. Supp.2d 888 (E.D. Wis. 1999)

Insolia v. Philip Morris, Inc., 53 F. Supp.2d 1032 (W.D. Wis. 1999)

Insolia v. Philip Morris, Inc., 186 F.R.D. 547 (W.D. Wis. 1999)

Insolia v. Philip Morris, Inc., 186 F.R.D. 535 (W.D. Wis. 1998)

Insolia v. Philip Morris, Inc., 31 F. Supp. 2d 660 (W.D. Wis. 1998)

Laesch v. L&H Industries, Ltd., 161 Wis. 2d 887, 469 N.W.2d 655 (Wis. App. 1991)

Adelman-Tremblay v. Jewel Companies, Inc., 859 F.2d 517, Prod. Liab. Rep. (CCH) p. 11,951 (7th Cir. Wis. 1988)

Bell v. Milwaukee County, 134 Wis. 2d 25, 396 N.W.2d 328 (Wis. 1986)

Larsen v. Wisconsin Power & Light Co., 120 Wis. 2d 508, 355 N.W.2d 557 (Wis. App. 1984)

State ex rel. Lewandowski v. Callaway, 118 Wis. 2d 165, 346 N.W.2d 457 (Wis. 1984)

Mannino v. Davenport, 99 Wis. 2d 602, 299 N.W.2d 823 (Wis. 1981)

Honors and Awards:
Fellow, American College of Trial Lawyers

America's Premier Lawyers >

Selected by peers as a Wisconsin Super Lawyer (since 2005)

Professional Associations and Memberships:
Federation of Defense and Corporate Counsel
Defense Research Institute
Civil Trial Counsel of Wisconsin
American Bar Association
State Bar of Wisconsin
Indiana Bar Association
Dane County Bar Association

Past Employment Positions:
United States District Court for the Southern District of Indiana, Hon. James E. Noland, Law Clerk, 1976 - 1978
State of Indiana, Deputy Auditor, 1974 - 1976

View any of our attorney profiles.
Representing numerous Fortune 500 corporations and liability insurers as local counsel in complex multi-state and mass tort litigation, and in major fire subrogation claims.
150 East Gilman Street, Suite 1000
Madison, Wisconsin 53703
Fax: 608-255-8592
Phone: 608-255-1388
Serving Since 1944

Since 1944, Coyne, Schultz, Becker & Bauer, S.C. and its predecessors have provided comprehensive, creative, and efficient trial and appellate work for its individual and corporate clients.